Jordy Smit is currently a Sr. Client Director at Microsoft Advertising, working with leadership at top eCommerce companies like Nike, adidas, VidaXL, Footlocker, Shutterstock, Calvin Klein, Tommy Hilfiger, Coolblue, Wehkamp, Digital Revolution, fonQ and Bol.com to drive digital innovation and generate growth on our Search, Audience (MSAN Native), CTV (Netflix) and Programmatic (Xandr) advertising platforms.
About Jordy Smit
Innovating a new world of advertising possibilities
Introduction
Jordy Smit is innovating a new world of advertising possibilities at Microsoft. In his role as Sr. Client Director he works with leadership at top eCommerce companies like Nike, adidas, VidaXL, Footlocker, Shutterstock, Calvin Klein, Tommy Hilfiger, Coolblue, Wehkamp, Digital Revolution, fonQ and Bol.com to drive digital innovation and generate growth on our Search, Audience (MSAN Native), CTV (Netflix) and Programmatic (Xandr) advertising platforms.
Jordy Smit focuses on prioritizing the customer’s satisfaction through a data-driven approach, employing a combination of trial and error and iterative processes. Collaborating closely with engineering, partners, and product managers, he actively drives the business forward and seeks innovative solutions to address future obstacles. Jordy places great importance on establishing trust, anticipating customer needs, and fostering collaboration to effectively solve problems and achieve shared goals, sales targets, or desired outcomes.
Jordy’s work is centered around the customer, building a strategy based on data, trial and error followed by iteration with the sole goal to make the customer happy. He works closely with engineering, partners and PM’s to drive the business and find solutions for future challenges. Jordy believes in establishing trust, anticipating the needs, collaborating and problem-solving to achieve shared goals, sales targets or outcomes in an effective way.
With over 15 years of experience working for employers like Google, Microsoft and Booking.com, Jordy also co-founded and sold 2 companies in IT Consultancy and E-commerce Development. He gained additional consulting experience with several interim positions.
Professional experience
Google Nederland
Global Sales ’07
Globally responsible for Booking.com.
Yuki Visma
Head of SEA ’12
Responsible for all online B2B and B2C lead generation campaigns.
Roomlr
Head of Performance ’13
Head of Performance Marketing and Investor.
TravelBird
Project Manager ’15
Hired to determine the right strategy for Germany, marketing activities per channel/ country and long-term strategic plan for Travelbird France.
KvK
Data Analytics ’16
Overall assignment was to convert broader context into a clear strategy or vision.
Microsoft
Sr. Client Director ’21
Empowering client marketing investments across both Brand and Performance at Microsoft Advertising.
Read full professional-experience here.
Professional experience
Google Nederland
Global Sales
Globally responsible for Booking.com.
TravelBird
Project Manager
Hired to determine the right strategy for Germany, marketing activities per channel/ country and long-term strategic plan for Travelbird France.
Yuki Visma
Head of SEA
Responsible for all online B2B and B2C lead generation campaigns.
KvK
Data Analytics
Overall assignment was to convert broader context into a clear strategy or vision.
Read full professional-experience here.
KvK
Data Analytics
Overall assignment was to convert broader context into a clear strategy or vision.
TravelBird
Project Manager
Hired to determine the right strategy for Germany, marketing activities per channel/ country and long-term strategic plan for Travelbird France.
Yuki Visma
Head of SEA
Responsible for all online B2B and B2C lead generation campaigns.
Google Nederland
Global Sales
Globally responsible for Booking.com.
Read full professional-experience here.
Interests & passion
(Tech) startups
Marketing
Coaching
Crossfit
Travel
E-commerce is something that truly ignites Jordy Smit his passion. With the emergence of online shopping, retailers are experiencing a transformation in their business models, and e-commerce is becoming an indispensable part of modern commerce. From direct-to-consumer sales to subscription services, e-commerce offers new avenues for sales that are breaking down geographical barriers for small and large retailers alike. The biggest advantage of e-commerce is the ability to collect and evaluate consumer data. Retailers can track purchasing behavior, transactions, and find ways to personalize the shopping experience. This helps retailers understand their customers and provide better services. With efficient data analysis tools, e-commerce can help retailers learn more about their customers than ever before. Moreover, e-commerce benefits retailers in terms of cost reduction. With online-only stores, retailers can reduce overhead costs and operate efficiently. Without expensive real estate costs, retailers can maximize profits. As the world advances and technology continues to develop, e-commerce will be at the forefront of modern commerce. Retailers need to adapt to the changing landscape and integrate e-commerce into their business strategies to remain competitive in the fast-paced digital marketplace. This is why Jordy Smit’s passion for e-commerce is something that fuels me to explore and innovate constantly, as it is key to shaping the future of retail.
Sports achievements
ICAN triathlon Amsterdam
Finished my first Olympic Distance Triathlon (swim 1,5 km | bike 45 km | run 10 km) within 2:30 hours, in 2015.
Tennis
Former top-100 tennis player, and ranked #246 world in the ITF Seniors tour. Played level 1.6 until 2016.
Alpe d’HuZes France
Raised over 30.000 euro for the KWF cancer foundation in 2007. Cycling the l’Alpe d’Huez 6 times in one day.