Driven by an entrepreneurial mindset, I thrive in dynamic environments where I can build, experiment, and help companies scale — particularly ambitious scale-ups on the journey from 10 to 100. I’ve learned that this is where I deliver the most value: navigating ambiguity, shaping go-to-market strategy, and accelerating commercial growth. With that focus, I’m now exploring my next venture in a high-impact leadership role.
About Jordy Smit
Commercial Leader, driving growth in scale-ups & emerging tech
Introduction
Driven by an entrepreneurial mindset, I thrive in dynamic environments where I can build, experiment, and help companies scale — particularly ambitious scale-ups on the journey from 10 to 100. I’ve learned that this is where I deliver the most value: navigating ambiguity, shaping go-to-market strategy, and accelerating commercial growth. With that focus, I’m now exploring my next venture in a high-impact leadership role.
Jordy’s work is centered around the customer, building a strategy based on data, trial and error followed by iteration with the sole goal to make the customer happy. He works closely with engineering, partners and PM’s to drive the business and find solutions for future challenges. Jordy believes in establishing trust, anticipating the needs, collaborating and problem-solving to achieve shared goals, sales targets or outcomes in an effective way.
Jordy’s work is centered around the customer, building a strategy based on data, trial and error followed by iteration with the sole goal to make the customer happy. He works closely with engineering, partners and PM’s to drive the business and find solutions for future challenges. Jordy believes in establishing trust, anticipating the needs, collaborating and problem-solving to achieve shared goals, sales targets or outcomes in an effective way.
With over 15 years of experience working for employers like Google, Microsoft and Booking.com, Jordy also co-founded and sold 2 companies in IT Consultancy and E-commerce Development. He gained additional consulting experience with several interim positions.
Professional experience
Google Nederland
Global Sales ’07
Globally responsible for Booking.com's growth with Google.
Yuki Visma
Head of SEA ’12
Responsible for all online B2B and B2C lead generation campaigns.
Roomlr
Head of Performance ’13
Head of Performance Marketing and Investor.
TravelBird
Project Manager ’15
Hired to determine the right strategy for Germany, marketing activities per channel/ country and long-term strategic plan for Travelbird France.
KvK
Data Analytics ’16
Overall assignment was to convert broader context into a clear strategy or vision.
Microsoft
Sr. Client Director ’21
Empowering client marketing investments across both Brand and Performance at Microsoft Advertising.
Read full professional-experience here.
Professional experience
Google Nederland
Global Sales
Globally responsible for Booking.com.
TravelBird
Project Manager
Hired to determine the right strategy for Germany, marketing activities per channel/ country and long-term strategic plan for Travelbird France.
Yuki Visma
Head of SEA
Responsible for all online B2B and B2C lead generation campaigns.
KvK
Data Analytics
Overall assignment was to convert broader context into a clear strategy or vision.
Read full professional-experience here.
KvK
Data Analytics
Overall assignment was to convert broader context into a clear strategy or vision.
TravelBird
Project Manager
Hired to determine the right strategy for Germany, marketing activities per channel/ country and long-term strategic plan for Travelbird France.
Yuki Visma
Head of SEA
Responsible for all online B2B and B2C lead generation campaigns.
Google Nederland
Global Sales
Globally responsible for Booking.com.
Read full professional-experience here.
Interests & passion
(Tech) startups
Marketing
Coaching
Crossfit
Travel
Sport achievements
Tennis
Former top-100 tennis player, and ranked #246 world in the ITF Seniors tour. Played level 1.6 until 2016.
Alpe d’HuZes France
Raised over 30.000 euro for the KWF cancer foundation in 2007. Cycling the l’Alpe d’Huez 6 times in one day.
ICAN triathlon Amsterdam
Finished my first Olympic Distance Triathlon (swim 1,5 km | bike 45 km | run 10 km) within 2:24 hours, in 2015.
Crossfit
Fanatiek crossfitter. In 2025 behaalde ik een 8e plek van Nederland tijdens de Crossfit games, in de categorie mannen 45-49. Nummer 248 van Europa en 771 van de wereld. Link.
