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Jordy Smit

Head of Benelux at Proprli
The Collaboration Platform for Technical Real Estate

About me
Image of Jordy Smit

Driven by an entrepreneurial mindset, I thrive in dynamic environments where building, experimenting, and scaling are central — especially within ambitious scale-ups growing from 10 to 100. This is where I add the most value: bringing clarity to complexity, shaping commercial strategy, and accelerating sustainable growth.

Since January 2026, I have been active at Proprli, a PropTech platform that centralizes technical real estate processes and enhances collaboration between owners, managers, and tenants. As Head of Benelux, I focus on commercial strategy, regional growth, and strengthening partnerships — with the goal of truly unburdening real estate managers.

Driven by an entrepreneurial mindset, I thrive in dynamic environments where building, experimenting, and scaling are central — especially within ambitious scale-ups growing from 10 to 100. This is where I add the most value: bringing clarity to complexity, shaping commercial strategy, and accelerating sustainable growth.

Since January 2026, I have been active at Proprli, a PropTech platform that centralizes technical real estate processes and enhances collaboration between owners, managers, and tenants. As Head of Benelux, I focus on commercial strategy, regional growth, and strengthening partnerships — with the goal of truly unburdening real estate managers.

Image of Jordy Smit

My work always starts with the customer. I develop strategy based on data, insights, and continuous optimization, with the goal of creating long-term value. By working closely with sales, customer success, product, engineering, and partners, I help build solutions that perform today and are prepared for tomorrow’s challenges. Trust, ownership, and shared objectives form the foundation of my approach.

My work always starts with the customer. I develop strategy based on data, insights, and continuous optimization, with the goal of creating long-term value. By working closely with sales, customer success, product, engineering, and partners, I help build solutions that perform today and are prepared for tomorrow’s challenges. Trust, ownership, and shared objectives form the foundation of my approach.

With over 20 years of experience at organizations such as Google, Verizon and Microsoft, I bring a broad commercial and strategic background. In addition, I co-founded two companies in consultancy, which I successfully exited in late 2019. Through various consulting assignments, I have gained experience across multiple industries, enabling me to add value quickly in complex, fast-growing organizations.

Professional experience

Google Nederland
Global Sales ’07
Globally responsible for Booking.com's growth with Google.
Yuki Visma
Head of SEA ’12
Responsible for all online B2B and B2C lead generation campaigns.
Roomlr
Head of Performance ’13
Head of Performance Marketing and Investor.
TravelBird
Project Manager ’15
Hired to determine the right strategy for Germany, marketing activities per channel/ country and long-term strategic plan for Travelbird France.
KvK
Data Analytics ’16
Overall assignment was to convert broader context into a clear strategy or vision.
Microsoft
Sr. Client Director ’21
Empowering client marketing investments across both Brand and Performance at Microsoft Advertising.
Read full professional-experience here.

Professional experience

Google Nederland
Global Sales
Globally responsible for Booking.com.
TravelBird
Project Manager
Hired to determine the right strategy for Germany, marketing activities per channel/ country and long-term strategic plan for Travelbird France.
Yuki Visma
Head of SEA
Responsible for all online B2B and B2C lead generation campaigns.
KvK
Data Analytics
Overall assignment was to convert broader context into a clear strategy or vision.
Read full professional-experience here.
KvK
Data Analytics
Overall assignment was to convert broader context into a clear strategy or vision.
TravelBird
Project Manager
Hired to determine the right strategy for Germany, marketing activities per channel/ country and long-term strategic plan for Travelbird France.
Yuki Visma
Head of SEA
Responsible for all online B2B and B2C lead generation campaigns.
Google Nederland
Global Sales
Globally responsible for Booking.com.
Read full professional-experience here.

Interests & passion

(Tech) scale-ups
Real Estate
Coaching
Crossfit
Travel

Sport achievements

Tennis

Former top-100 tennis player, and ranked #246 world in the ITF Seniors tour. Played level 1.6 until 2016.

Jordy Smit voormalig top-100 tennis speler, en #246 van de wereld in de ITF Seniors tour. Speelde 1.6 niveau tot 2016.

Alpe d’HuZes France

Raised over 30.000 euro for the KWF cancer foundation in 2007. Cycling the l’Alpe d’Huez 6 times in one day.

Jordy Smit fietste 6 x de Alpe D'Huez op tijdens de KWF Alpe D'Huzes 2009

ICAN triathlon Amsterdam

Finished my first Olympic Distance Triathlon (swim 1,5 km | bike 45 km | run 10 km) within 2:24 hours, in 2015.

Jordy Smit tijdens de ICAN Olympic triathlon van Amsterdam in 2015

Crossfit

Fanatiek crossfitter. In 2025 behaalde ik een 8e plek van Nederland tijdens de Crossfit games, in de categorie mannen 45-49. Nummer 248 van Europa en 771 van de wereld. Link.