E-commerce blog

Once upon a time, in-game ads were highly disruptive and intrusive, creating a poor user experience. Today in-game advertising has transformed into a pivotal marketing channel, offering dynamic and immersive experiences that engage audiences within the gaming ecosystem.

Research shows an estimated 93% of media buyers intend to incorporate in-game advertising by 2025, a great opportunity for brands and advertisers ready to play. Are you?

Ever since the television was invented, video content consumption has evolved a lot. Connected Television CTV is one of the most impactful broadcast technology innovations in history, with the ability to reach over 92 percent of U.S. households in 2023 the opportunity of CTV is huge.

As streaming alternatives become more popular than linear TV among viewers, advertisers are eager to leverage the opportunities of this digital shift to Connected TV.

E-commerce has disrupted traditional brick-and-mortar retail, forcing retailers to re-evaluate their strategies. However, over 85% of all retail sales in the United States still occur in brick-and-mortar stores, making them an essential part of the retail experience.

With the advent of digitization, physical stores now offer new opportunities for brands to connect with customers via ‘in-store retail media’.

Multimedia Storefronts is an emerging trend and game-changer for retailers. The retail industry has undergone a significant transformation in recent years, driven by changing consumer preferences and the rise of e-commerce. Nowadays, consumers seek more interactive and engaging ways to shop online.

As more consumers turn to online shopping, retailers seek new ways to provide a more engaging & immersive shopping experience, replicating the in-store experience.

Conversational Marketing enables retailers to engage with customers in real-time and provide personalized solutions. Retailers want interactive, personal 1-1 conversations with their customers across their buying journey to learn what they are looking for, and develop a stronger, long-term relationship.

Conversational Marketing is a rapidly growing industry driven by advances in natural language processing and AI. The global market size is predicted to grow to $32.62 billion by 2030.

Elastic brands are one of the key online retail trends in the coming years because of their ability to adapt and respond to changes in the market and consumer behavior. Online retail is a rapidly evolving industry, with new technologies and trends emerging all the time.

Elastic brands are able to quickly pivot their strategies, products and marketing campaigns in response to these changes, allowing them to stay relevant and competitive.

AI will fundamentally change the way people live and work. ‘The Age of AI has begun‘ by Bill Gates writes about the rise of AI, and explains that the ability to train AI to pass an Advanced Placement biology exam is the most important technological advance since the graphical user interface in 1980.

While excited about the potential impact of AI, he also recognizes the need to ensure that AI benefits everyone and does not contribute to inequality.

Retail media is a rapidly growing advertising channel that is reshaping the retail landscape, and will account for over 25% of total global digital media spend by 2026. More and more retailers are tapping into this business to fund strategies that boost their priorities and competitive position.

US digital retail media ad spending is expected to grow to $100 billion over the next five years, making this channel a significant opportunity for retailers.

Chatbots have become an essential part of e-commerce businesses. They can help businesses save money by reducing the need for human customer support staff, and can improve customer satisfaction by providing a personalized experience and can have a significant impact on customer loyalty.

Chatbots can work in different segments such as marketing, payments, processing, service and are expected to save businesses $8 billion annually by 2022.

Retailers can use AI to offer personalized product recommendations, specialized search results, and more. In 2023, e-commerce firms must focus on personalization as consumers demand online experiences that are on par with or better than those of physical stores.

Brands can boost consumer engagement, loyalty, sales, and a deeper understanding of their customers all in real-time thanks to AI-based personalization.

Technology has changed the way we shop online and one of the latest trends is voice search, allowing users to shop using their voice instead of typing out search queries. It has been integrated into voice assistants like Siri, Google Assistant and Amazon Alexa, and is now widely used by online shoppers.

The use of voice assistants for shopping is expected to grow rapidly in the coming years, with transactions expected to reach $164 billion by 2025.

Social commerce is an emerging trend in online shopping that has gained significant traction in recent years. With billions of users worldwide on social media platforms, retailers can now reach their target audience more easily than ever before and sell their products directly through these channels.

In this article, we will explore what social commerce is, why it’s becoming increasingly popular, and how retailers can leverage it to drive sales and build brand awareness.

Online shopping is not a new phenomenon, but it has become more prevalent and influential than ever before. By 2026, online sales is expected to exceed $8 trillion worldwide, making e-commerce a vital part of the global economy.

As online shopping grows, so does the competition among brands. In this article, we will explore some of the most important online shopping trends, statistics, and predictions for 2023 and beyond.

Live shopping is a new e-commerce trend that combines live video with online shopping. Customers can watch live shows from their favorite brands, ask questions, get recommendations, and make purchases on the spot.

This article explores the popularity of live shopping, the platforms available, and how it can benefit businesses looking to take their online sales to the next level and create a loyal fan base for their brand.